Knowledge Network

Knowledge Network

‘Take Me Home’ is Hyphen’s debut into the world of commissioned television programming. Launching on Knowledge Network in November 2013, the program consisted of 23 short profiles on BC sports and cultural figures, as they shared their perspective on what home meant to them. In addition to acting as Executive Producers for the series, Hyphen also directed a number of the segments, including profiles on art patron Bob Rennie, Paralympian Josh Dueck, philanthropist Michael Audain, and Vancouver Canucks icon Trevor Linden.

‘Bob Rennie’
Take Me Home TV Episode

 

Knowledge Partners

For years, live pledge breaks have been the staple fundraising tool for public television stations. But in the face of diminishing returns on this traditional concept, Knowledge Network asked Hyphen to create a new approach for their annual Partners campaign.

The result was 'Commercial Freedom', a multi-media campaign that encouraged viewers to put their money where their mind is. Over 200 creative pieces were produced for the launch, replacing on-air celebrity hosts with actual Knowledge Partners across BC, talking about their connection to the network and why they believe in public television.

NEXT CASE STUDY

NORTHSHORE AUTO MALL

[unex_ce_button id="content_9wz8s6ulr,column_content_4dn5r3ld7" button_text_color="#333e48" button_font="semibold" button_font_size="15px" button_width="auto" button_alignment="left" button_text_spacing="2px" button_bg_color="#ffffff" button_padding="15px 60px 15px 60px" button_border_width="0px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#696969" button_border_hover_color="#000000" button_link="https://hyphenweb.com/work/northshore-auto-mall/" button_link_type="url" button_link_target="_self" has_container="" in_column="1"]VIEW CASE STUDY[/ce_button]