Northshore Auto Mall
Happiness is an advertising campaign that keeps on working, year after year. Automotive marketing is a highly competitive and challenging category. But for almost a decade, we’ve helped the Northshore Auto Mall build a brand creative platform that has survived recessions and market downturns and established itself as the region’s auto mall of choice. Built on the theme ‘We’ll drive you happy’, the campaign has run in virtually all media, from TV and radio, billboards, bus wraps and newspaper.