Subway Adventure Series
Subway Restaurants is famous for their ‘Eat Fresh’ brand positioning. But ‘fresh’ doesn’t stop there. As a part of a major global relaunch program, Subway BC Agency of Record i2i Advertising worked with Hyphen to develop the Subway Adventure Series.
These web-based, short videos showcased real Subway Sandwich artists from across the province stepping, (and in some cases leaping), outside their comfort zones to experience some of the best, adrenaline-inducing activities that British Columbia has to offer. From bobsledding and paragliding, to white water rafting and bungee jumping, these Subway employees demonstrate that, just like their customers, they truly live fresh.